As an experimental psychologist, the vast majority of my research has involved some form of multivariate testing. 

Through my graduate career I constantly was comparing the differences between various experimental groups

some examples from my graduate school research include

 

(a) examining the use of a physical timeline as a potential intervention to improve the accuracy of innocent alibi providers' reports 

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 (b) comparing whether the addition of a "not sure" instruction during a lineup identification task improves identification decision-making

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(c) investigating whether suggestive cues from investigators can be mitigated through verbal instructions during suggestive

show-up procedures  (a lineup with just one suspect present).

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Beyond academia, I have applied these skills to certain UX projects that require their use as well. I tend to use this method when hard quantitative data is needed on design decisions or product startegy chocies